Recent studies show that modern consumers complete up to 60% of the buying process online. Smart businesses have realised that video is the most effective medium for providing prospective customers with the information and the resources they need to make that purchase decision. The same approach can also be used by charities and not-for-profit organisations.
Whether you’re raising awareness, looking to increase donations, recruiting volunteers or simply showcasing your good work and saying thank you, inspirational video content from Impact Video is invaluable at every stage.
We know that charities are ambitious. So are we.
That’s why so many of you love to work with us. We understand that every penny counts and that flexibility is essential when working with multiple stakeholders. If you choose to work with Impact Video, we’ll start by gaining an understanding of your objectives and your donor cycle so that we can create a long-term strategy that maximises the return on your investment.
Our approach to video is strategic as well as creative. We are marketers as well as storytellers, so we can help you to develop powerful concepts aligned to your fundraising objectives. We also believe that it’s vital to map out the distribution plans before diving into the creative process. We can offer advice on video seeding and Google or YouTube advertising, as well as advising you on the additional benefits they offer to not-for-profit and charitable organisations.
Impact Video produced two fantastic films for our new fundraising event, Wear it Wild. They worked super efficiently, accommodated our constant demands and managed our last minute changes without hesitation. I can’t recommend Impact Video enough!Charlotte Bagg, Events manager
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