Whether you’re considering using video for the first time or a seasoned veteran looking to ensure your video content is maximising its potential there’s a vast array of accessible and informative blogs out there offering all the advice and insight you need to develop a highly effective video marketing strategy. Below we run through some of our current favourites…
HUBSPOT – VIDEO
When it comes to inbound marketing Hubspot are streets ahead of the pack. Whilst they blog on all aspects of content marketing they’ve produced a wealth of insightful and thought provoking video-specific content, and excel at giving practical advice on using video and measuring its effectiveness in a business context.
Hubspot’s blogs are easily digestible and free of jargon, so this is a great place for the beginner to start, but their insight and experience ensure that the professional will also find much here to interest them.
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ONE MARKET MEDIA
The Canadian video production and digital strategy agency One Market Media’s blog is another jargon-free, no-nonsense guide to all the key aspects of video marketing and is jam packed with helpful tips, tricks and insights that the novice will find invaluable. Always highly readable, this is a great place to learn about the fundamentals of using video for business and understanding its role in a wider marketing strategy.
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Beginner to intermediate
Established in 2011 Vidyard is probably the world’s leading video marketing platform and specialises in providing highly detailed engagement analytics. Their blog posts often strike a pleasingly informal, conversational tone, but don’t be fooled; these guys are seriously smart cookies, unafraid to think outside the box, resulting in a blog that is as thought provoking as it is entertaining, and one that will make you look anew at the possibilities of business video.
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Intermediate to professional
The experienced video professional looking for serious, high-quality content will find much to sink their teeth into at Tubular Insights (formerly known as ReelSEO they rebranded after being purchased by Tubular Labs). Always well informed and insightful they offer expert coverage and analysis on video marketing, production and platforms in the kind of detail that will be appreciated by anyone looking to keep abreast of the latest developments in the sector.
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Also be sure to check out the ReelSEO’s Youtube channel. Packed with invaluable advice, tips and tricks there’s a very good reason why they’ve amassed over 50k subscribers since their humble beginnings.
All hail the kings of social content distribution. Unruly Media is an essential stop for the established pro looking to keep their finger on the pulse. A great place to discover what’s hot right now and what’s going to be in the future.
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THINK IT WITH GOOGLE
Whether you love it or hate it, any serious video marketer will appreciate the need to fully understand exactly why YouTube is the preeminent video sharing site in the world today and more importantly why it is such an important tool to consider when formulating your video strategy. Google’s site is packed with the in-depth analysis, insight and commentary you need to get the most out of the platform. If you haven’t signed up for their newsletter already make it a top priority.
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