An explainer video uses animation to describe a product, process or service in a clear, accessible way. These animations have enjoyed a huge surge in popularity recently, as savvy marketers realise that professionally produced explainer videos have the power to push prospective customers into action. They can be used effectively at any stage in the sales cycle.
We don’t want to blind you with statistics, but here’s just one to convince you (and your boss): scientific studies have shown that the stimulation of auditory and visual senses increases your prospect’s understanding of your pitch by 74%
There are many advantages to choosing animation over film:
You may not know what types of video will by most successful in achieving your business objectives. That’s what we’re here for. A preliminary chat will give us enough insight to advise you on the most effective way forward.
Our production team combines creativity and flair with marketing expertise. If you choose Impact Video, we’ll start by deepening our understanding of your business – your goals, your customers. We’ll work closely with you to develop a creative concept and then use all of our experience to bring that concept to life on screen.
Working with Impact Video was such a pleasure! Collaboratively we worked through all our ideas in forensic detail so that the end results are effective and entertaining. I would, and do, recommend them to everyone I can.Tessa Gillet, Press and Marketing Manager
Tell us about your video needsCONTACT US
In a nutshell we create videos that engage, inform,
convert and entertain. Everything we do is led by your
marketing objectives. From strategy to script,
production to distribution our video production service
brings together striking, original ideas and effective
We’re fascinated by the way people respond to video and
curious about how we can engage and convert audiences
through visual storytelling. Our approach is defined by our
marketing expertise, our creativity and our passion for