As we’ve been discussing in our recent blogs, live stream video offers unrivalled possibilities to connect and interact with your audience, making them feel more invested and involved in your brand than ever before.
This week we’re going to get a little more specific and take a look at some practical ways in which you can integrate live stream video into your marketing strategy to create real excitement and anticipation around your next announcement or event, be it the news of a merger, the appointment of a new CEO or just simply some good news in the end of year figures.
Live stream video’s accessibility makes it a great way to break exciting news to your audience. If you have a following on Facebook or Twitter you can alert them ahead of time that you’re going to be making an announcement later that day or week, to generate a real sense of expectation and interest around your story.
When the time comes to make the announcement platforms such as Facebook Live or Periscope (which we discussed in more detail here) will allow you to present a very human and accessible face to your organisation as you make the announcement, whilst the interactive nature of the broadcast allows you to gauge very quickly how your audience feel about the news you’re breaking, and flag up any concerns they may have.
Whilst it’s worth bringing in the professionals in to ensure the live broadcast of any major event or project launch is suitably high spec and well… professional looking that doesn’t mean you can’t continue to use the more lo-fi live stream platforms to generate further excitement and interest around what you’re doing.
Send out your staff to show us around a big event, maybe providing some backstage access. Ask your audience to let you know who and what they want to see so you can really keep them involved.
Once the main event is over you want to keep people talking about it for as long as you can and live stream video is perfect for this.
Host a Q&A immediately afterwards where you can answer questions that are bound to have arisen.
Get feedback from other senior figures present, and ask the viewers to let you know what they think as well. Not only will this help to cement the idea of the event being a big deal, it’s a great way to assess immediately how successful it has been with the people who matter to you most.
If you’re launching a new product live stream video is a fantastic tool for maintaining consumer interest in between the announcement and its physical launch.
Hold a live demonstration where you can really showcase what your new product can do. As always encourage your viewers to ask questions and get involved, their insights will allow you to make any final fine tunings before they get their hands on it.
Once they do, they will undoubtedly have even more questions so hold a Q&A to address these. These sort of events are a great way of showing your followers that you care about them getting the best out of something you’ve spent the last few years sweating over.