Posts Tagged‘live video tips’

Finger tapping on live stream sign

Live Stream Video – Making it work for you

live-video-stream-make-it-workAs we’ve been discussing in our recent blogs, live stream video offers unrivalled possibilities to connect and interact with your audience, making them feel more invested and involved in your brand than ever before.

This week we’re going to get a little more specific and take a look at some practical ways in which you can integrate live stream video into your marketing strategy to create real excitement and anticipation around your next announcement or event, be it the news of a merger, the appointment of a new CEO or just simply some good news in the end of year figures.

Breaking News

Live stream video’s accessibility makes it a great way to break exciting news to your audience. If you have a following on Facebook or Twitter you can alert them ahead of time that you’re going to be making an announcement later that day or week, to generate a real sense of expectation and interest around your story.

When the time comes to make the announcement platforms such as Facebook Live or Periscope (which we discussed in more detail here) will allow you to present a very human and accessible face to your organisation as you make the announcement, whilst the interactive nature of the broadcast allows you to gauge very quickly how your audience feel about the news you’re breaking, and flag up any concerns they may have.

Big Events

Whilst it’s worth bringing in the professionals in to ensure the live broadcast of any major event or project launch is suitably high spec and well… professional looking that doesn’t mean you can’t continue to use the more lo-fi live stream platforms to generate further excitement and interest around what you’re doing.

Send out your staff to show us around a big event, maybe providing some backstage access. Ask your audience to let you know who and what they want to see so you can really keep them involved.

Once the main event is over you want to keep people talking about it for as long as you can and live stream video is perfect for this.

Host a Q&A immediately afterwards where you can answer questions that are bound to have arisen.

Get feedback from other senior figures present, and ask the viewers to let you know what they think as well. Not only will this help to cement the idea of the event being a big deal, it’s a great way to assess immediately how successful it has been with the people who matter to you most.

Maintaining Interest

If you’re launching a new product live stream video is a fantastic tool for maintaining consumer interest in between the announcement and its physical launch.

Hold a live demonstration where you can really showcase what your new product can do. As always encourage your viewers to ask questions and get involved, their insights will allow you to make any final fine tunings before they get their hands on it.

Once they do, they will undoubtedly have even more questions so hold a Q&A to address these. These sort of events are a great way of showing your followers that you care about them getting the best out of something you’ve spent the last few years sweating over.

You can read more about Live Stream Video platforms here

Facebook Live and periscope the basics

Periscope & Facebook Live – The Basics

live-video-stream-fb-and-periIn our last blog we looked at just why your audience is so excited by the possibilities of live stream video. One of the key factors we touched on was the format’s accessibility.

Simply put, anyone can now log on and start broadcasting live via their mobile devices in a matter of minutes. But whilst it really can be that easy, as you may already have discovered, the aspiring live broadcaster has a huge range of options to choose from.

The Marketplace

It’s worth bearing in mind that the easily accessible live stream video market is still in its infancy, evolving and changing with remarkable rapidity as are the major players within it.

Meerkat for example, was launched to great fanfare in February 2015, and was for a time, one of the main go to’s if you wanted to start broadcasting live video on your phone, however, here we are less than two years later, and as of the 4th October the app no longer even exists.

With this in mind we’re going to use this week’s blog to look at two of the current big guns in live stream video, Periscope and Facebook Live. Not only are these two of the best established and most accessible platforms available, they’re also both perfect for the novice live streamer.

Periscope

The Periscope App which works on iOS and Android was purchased by Twitter before its launch in 2015. As you’d expect, there is therefore a high interconnectivity between the two, which makes Periscope a great option if you have a large following on Twitter.

For example, by hitting the twitter icon before starting your broadcast a tweet will go out to all your followers to let them know it’s happening. It can also give you suggestions of other users to follow based on your Twitter network, so there are also strong networking opportunities for those who want to use them. (It’s worth pointing out that it is also possible to share details of a Periscope broadcast with your Facebook friends as well.)

One of the reasons Periscope has thrived is its interactivity.

Users can ‘heart’ a broadcast they’re responding to, which is a good, if rather undetailed, way of judging whether the content you’re creating is connecting with your intended audience, and they can also add comments to a broadcast for a slightly more meaningful interaction.

You can also choose to broadcast to all your followers or use the privacy settings to release it to a more select audience, making it easy to tailor who you’re targeting with any given stream.

One of the main drawbacks with Periscope until recently was that videos were deleted after twenty-four hours.

However, if you now add #save to the title it will remain available indefinitely or until you choose to remove it.

Facebook Live

As Periscope is to Twitter so Facebook Live is to well… Facebook. And therein lies its big appeal, with 1.65 billion users worldwide you have the potential to reach a huge relevant audience with your live stream.

Facebook Live allows you to easily integrate live video into your Facebook presence without the need to download a separate app.

As well as showing in your newsfeed you can choose for your video to go live more privately by broadcasting it in any groups or events you might be part of, making it easy to reach your existing audience on the platform, and because users enjoying a video can also invite others to view it you also have the potential to expand your Facebook audience.

Again, it’s very easy for other users to interact with the video once you’re live. As well as commenting in real time they can use the Facebook Reactions mood emoji’s to let you know what they’re thinking about your content.

Facebook Live also lets you keep the videos available for replay after broadcast so again you have the opportunity to build a large library of easily accessible content for your audience to come and explore.

Conclusion

The best way to decide which of these options is best for you is obviously to try them both out, which, due to their intuitive layouts and dashboards is incredibly simple to do. They both have their advantages and disadvantages as you’ll discover and a lot will depend on whether you primarily use Facebook or Twitter to connect with your audience.

However the real beauty here is that with tools this easy to use you can quite easily integrate both options into your video strategy, and in our next blog we’ll look at the most effective ways for doing exactly that.

Why video live stream blog thumb

Live Video is your new best friend

So why do I need live video?  

There’s a good chance you’ve already heard your colleagues talking about the benefits of integrating live video into your organisation’s video strategy, but even still, if you’ve not used it before you could be forgiven for being a little sceptical about its use in a commercial context.

After all, until comparatively recently, corporate video has almost exclusively meant a highly polished and slick looking piece of work that will have gone through many, many stages of careful planning, production and editing to ensure that the finished film is both on-message and reflective of your company’s key values and beliefs.

Obviously with live video you lose some of that control over the final product, but as we’ll discuss in this blog, with careful preparation, live video can be an amazingly powerful and effective weapon in the video marketer’s arsenal, allowing you to interact and engage with your audience in real time, in a way that would otherwise be nigh on impossible.

live-streamWhat are my options?

In a commercial context you have two basic avenues open to you and it’s worth spending some time thinking about which will be most effective for your organisation.

Do-it-Yourself-Live-Stream

At one end of the scale you have the more ‘lo-fi’ option. This would involve using one of the many popular live video hosting platforms such as periscope or facebook live (there’ll be more on deciding which one will suit you best in a future blog) to live-stream the video yourself from your mobile or tablet device.

This is an incredibly easy and accessible option and you can be up and running in a matter of minutes. 

Whilst the finished product may be rather rough and ready compared with what you’re used to, these platforms all encourage heavy user interaction, so it can be a highly effective way to communicate directly with your audience if used correctly, and can create that vital ‘feel-good factor’ around your brand.

This is a great option if you want to stream something where your primary focus is the video’s content rather than its presentation, for example, broadcasting a live q&a with your Head of Design, or taking your viewer for a candid ‘behind the scenes’ look around your office.

Its low-key feel can actually be a great way at making your organisation feel more human and down to earth, so don’t worry if there’s a bit of camera wobble or your Head of Design’s wearing a scruffy old hoodie for dress-down Friday!

Your audience will love feeling like they’re being given access to something they wouldn’t otherwise get to see.

A Job for the Professionals

At the other end of the scale we have the more high-spec and dare we say ‘professional’ option. Going down this route will require bringing in a specialist video agency, and whilst this will involve a greater initial outlay, it’s worth going to the expense if you want your live stream broadcast to have the ‘wow factor’ that will leave your audience speechless.

This is definitely your best option if you’re looking to live stream something like a keynote speech from a conference or a new product launch, anything in fact, where you’ll appreciate the benefit of multiple camera angles, higher quality sound and visuals and a generally far more polished level of presentation.

You’ll also have the peace of mind of knowing you have professionals on hand who have the knowledge and experience to deal with the logistics of broadcasting such an important event without any technical hitches.

Trust us, you really don’t want to be fretting about whether the wi-fi signal’s going to go down thirty seconds before your CEO takes to the stage!

Finally

Hopefully we’ve gone some way to convincing you just how potent a tool live video can be. In the next blog we’ll take a more detailed look at how your organisation can optimise its effectiveness to make your audience engage like never before.

Ready to start talking live video? Contact us today at marliese@impactvideoproduction.co.uk

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