Posts Tagged‘facebook live’

Facebook Live and periscope the basics

Periscope & Facebook Live – The Basics

live-video-stream-fb-and-periIn our last blog we looked at just why your audience is so excited by the possibilities of live stream video. One of the key factors we touched on was the format’s accessibility.

Simply put, anyone can now log on and start broadcasting live via their mobile devices in a matter of minutes. But whilst it really can be that easy, as you may already have discovered, the aspiring live broadcaster has a huge range of options to choose from.

The Marketplace

It’s worth bearing in mind that the easily accessible live stream video market is still in its infancy, evolving and changing with remarkable rapidity as are the major players within it.

Meerkat for example, was launched to great fanfare in February 2015, and was for a time, one of the main go to’s if you wanted to start broadcasting live video on your phone, however, here we are less than two years later, and as of the 4th October the app no longer even exists.

With this in mind we’re going to use this week’s blog to look at two of the current big guns in live stream video, Periscope and Facebook Live. Not only are these two of the best established and most accessible platforms available, they’re also both perfect for the novice live streamer.

Periscope

The Periscope App which works on iOS and Android was purchased by Twitter before its launch in 2015. As you’d expect, there is therefore a high interconnectivity between the two, which makes Periscope a great option if you have a large following on Twitter.

For example, by hitting the twitter icon before starting your broadcast a tweet will go out to all your followers to let them know it’s happening. It can also give you suggestions of other users to follow based on your Twitter network, so there are also strong networking opportunities for those who want to use them. (It’s worth pointing out that it is also possible to share details of a Periscope broadcast with your Facebook friends as well.)

One of the reasons Periscope has thrived is its interactivity.

Users can ‘heart’ a broadcast they’re responding to, which is a good, if rather undetailed, way of judging whether the content you’re creating is connecting with your intended audience, and they can also add comments to a broadcast for a slightly more meaningful interaction.

You can also choose to broadcast to all your followers or use the privacy settings to release it to a more select audience, making it easy to tailor who you’re targeting with any given stream.

One of the main drawbacks with Periscope until recently was that videos were deleted after twenty-four hours.

However, if you now add #save to the title it will remain available indefinitely or until you choose to remove it.

Facebook Live

As Periscope is to Twitter so Facebook Live is to well… Facebook. And therein lies its big appeal, with 1.65 billion users worldwide you have the potential to reach a huge relevant audience with your live stream.

Facebook Live allows you to easily integrate live video into your Facebook presence without the need to download a separate app.

As well as showing in your newsfeed you can choose for your video to go live more privately by broadcasting it in any groups or events you might be part of, making it easy to reach your existing audience on the platform, and because users enjoying a video can also invite others to view it you also have the potential to expand your Facebook audience.

Again, it’s very easy for other users to interact with the video once you’re live. As well as commenting in real time they can use the Facebook Reactions mood emoji’s to let you know what they’re thinking about your content.

Facebook Live also lets you keep the videos available for replay after broadcast so again you have the opportunity to build a large library of easily accessible content for your audience to come and explore.

Conclusion

The best way to decide which of these options is best for you is obviously to try them both out, which, due to their intuitive layouts and dashboards is incredibly simple to do. They both have their advantages and disadvantages as you’ll discover and a lot will depend on whether you primarily use Facebook or Twitter to connect with your audience.

However the real beauty here is that with tools this easy to use you can quite easily integrate both options into your video strategy, and in our next blog we’ll look at the most effective ways for doing exactly that.

Why Live video will make your audience love you

In our last blog we talked about just why live video streaming is becoming the video marketer’s new best friend.

This week we’re going to explore in more detail how you can use it to reach out to your audience and make them feel more invested in you and your brand than ever before. 

So why does our audience love live video?

audiences-love-videoWith this in mind, interactivity should always be at the heart of your thinking when using live video. If you try to think of it as a truly meaningful way to collaborate with your audience you won’t go far wrong.

How can we best make use of it?

Live Q&A’s are an incredibly effective and relatively hassle free way of utilising the format, and are a good first step. We’ll look in more detail at hosting your first live Q&A in the next few weeks, but for now let’s concentrate on why they’re so popular.

First and foremost they’re a great way of saying to your customers ‘we care about what you think’.

They also provide a fantastic opportunity to humanise your organisation. The somewhat lo-fi nature of these types of broadcast only enhances that feeling of speaking to a real person, and let’s face it, you’re a lot more likely to feel loyalty to a brand if you’ve established some sort of relationship and rapport with the people behind it.

Of course it’s not just about what your customers get out of this kind of broadcast. They can also be immensely valuable to your organisation. The informality of the format really encourages the kind of honest and engaged feedback that you would otherwise struggle to generate in such a short amount of time.

Live Q&A’s also offer a very effective way to demonstrate to your staff just how much you value their knowledge and expertise. By having them front one you’re showing a huge amount of faith in their talents and abilities, which let’s face it, is quite the ego boost!

Ok, so we’ve done a live Q&A, what else can we do?

In short, anything that makes the viewer feel included, engaged and like they’re part of what you’re doing.

Product tutorials are another popular option, again in large part because of their interactivity. The tutor hasn’t covered something you’re desperate to know? Not a problem. Message them in real time and they can get right onto it. You just can’t provide this sort of highly responsive service any other way, and the viewer comes away feeling like they really matter to you which has got to be a good thing right?

Livestreaming from conferences or product launches can also be a great way to make those who can’t be there in person feel valued and part of your story. Yes, you’ll probably want to engage a video agency for something like this where presentation will be more important, but a slickly presented event will have that wow factor that will really get your audience (and competitors!) talking.

And remember, it’s not a case of either going for the professional broadcast or the more lo-fi option; you can incorporate both elements into your strategy for a more interactive and rounded experience (more on this next week!).

Another option is to provide some ‘behind the scenes’ access. We all like to feel as if we’re getting to see something that is normally off-limits and this kind of privileged, VIP treatment can make the viewer feel really appreciated. Again, this can be very easy to provide. Something as simple as a backstage tour at a new product launch or a quick guided tour of the office can have a big impact. Never underestimate how interested people will be in seeing where the magic happens!

Ok. I think I’m starting to get the picture.

Great! In the next blog we’ll look at how you can incorporate all these ideas into a coherent video strategy that will make your audience as excited about your next big product launch or event as you are. See you then!

Interested in livestreaming your next event? Get in touch: marliese@impactvideoproduction.co.uk

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