Posts Tagged‘event video tips’

Event Video Tips: Present Like A Pro

Event video interview screenshot

Speaking on camera can be a nerve-wracking experience for anyone, but you don’t need hours of expensive media training to make a strong impression when the director shouts ‘action!’

Below we look at some simple, practical steps you can take to ensure that when the cameras start rolling you can be confident of giving a good account of yourself and your organisation.

Keep it short. Keep it simple.

Event videos are short, as are people’s attention spans, so don’t try to cram too much in. Most video’s will only run to a couple of minutes in length and may contain several other interviews so you’ll need to deliver all you have to say in around thirty seconds. How many words is that you ask? Not many. Around seventy. The same number as are in this paragraph in fact!

Think about who you’re talking to and what’s in it for them.

If you were a delegate or exhibitor what would be the three things you’d want to know? These are the only things you need to mention. Nothing more. This isn’t a wedding, there’s no need for endless speeches and thank you’s!

Try and relax.

Easier said than done we know, but it is possible to manage those jitters. Ask the crew to stage your piece as an interview. Having someone else to respond to and focus on whilst talking should help make you feel less self-conscious and the conversational tone will also help to give you more authority on camera. Brief your interviewer beforehand on the key messages you want to convey so they can provide suitable prompts and keep you on track once the interview is underway.

It’s also good to remember that this isn’t going out live. You can do multiple takes if necessary so don’t worry about making mistakes!

Smile!

It may sound obvious but it’s an incredibly effective way of engaging an audience and will immediately make the viewer warm to you. It also sends out a message that you’re confident and in control, exactly the qualities your future attendees want to see. If you’re looking pensive or worried the viewer will start wondering why and very quickly disengage with what you’re saying no matter how fascinating it may be!

Stop slouching!

Open and inviting body language is another very simple way of creating a positive impression in the minds of the viewer, so take a deep breath, relax your shoulders and uncross those arms. Keeping your focus on the interviewer should help loosen you up and will also stop nervous fidgeting and other bad habits from creeping into your performance!

Show some enthusiasm!

There’s nothing wrong with conveying your excitement about the event so don’t worry if you find yourself gesticulating a little as you talk. After all, enthusiasm is contagious!

Still feeling nervous about talking on camera? Let us help put your mind at rest. Contact marliese@impactvideoproduction.co.uk

Event exhibitor with wearable technology

Delegates vs Exhibitors: the right video messages

Event exhibitor with wearable technologyWhen creating event videos it’s worth remembering that potential delegates and exhibitors will have very different expectations. So it’s important to think about who your video is for and how it can best address their specific requirements. Whilst it’s possible to produce one video that will appeal to both groups you might also consider whether creating two videos, one for each market, would be more effective.

The following guide should help you decide which approach will work best for you and ensure that whoever you’re speaking to, your event video will tell them exactly what they need to know.

Video messaging for delegates

Inspire Me!

Potential delegates are looking to be inspired.

They want to come away from your event feeling re-energised and excited about the future of their industry so it’s vital that you highlight all the opportunities your event presents to learn about new techniques, technologies and working practises.

They’re also going to want to network with the brightest and best in their field so don’t be shy about name-dropping the big key-note speakers, organisations and individuals who will be in attendance.

Location, Location, Location London-Somerset-House

Your location can also be a real draw so don’t overlook this aspect of the decision making process. If you’re London based it’s easy to forget the appeal that a day in the capital can hold for delegates visiting from other parts of the world, particularly if your venue is culturally or historically significant.

A few spectacular shots of the host site in your video can provide the much coveted ‘wow factor’ that your rivals may be lacking.

What’s for lunch?

Finally don’t forget that potential delegates will be looking to enjoy themselves in-between all the learning and networking. Don’t shy away from including some footage of the entertainment and perhaps more importantly the cuisine. It may seem like a minor issue, but no-one is going to turn up their nose at a good lunch (particularly if their organisation will be picking up the bill!).

Video messaging for Exhibitors

Will it pay off?

That’s the first thing potential exhibitors will be asking themselves. Above all they’ll want to speak to the big decision makers in their industry so it’s vital that you establish quite promptly that your event will present them with this opportunity. An organiser statement is a great way of conveying this information.

Keep it short and to the point, hard facts are what is required here, so focus on the numbers and calibre of those attending and avoid the platitudes about ‘exciting times for the industry’!

Anything for an easy life.

Exhibiting can provide no end of logistical headaches for an exhibitor so it’s worth establishing in your video that you’ll do everything in your power to make the process as painless for them as possible. This is one of those cases when you don’t want to just give them your word for it either.

A quick vox-pop with a current exhibitor who can vouch from personal experience that you are a joy to work with will have far more impact.

Haven’t I seen you here before?

One of the most effective ways of proving the value of your events is being able to point to other exhibitors who time after time, year after year, keep coming back for more. Try and identify some ahead of time who would be happy to speak on camera about why they keep attending. Their answers will go a long way to addressing the concerns and queries of those watching and can go a long way towards convincing them to take the plunge and make a booking.

Get in touch with marliese@impactvideoproduction.co.uk to discuss how Impact Video wil make sure your next event video is effective!

 

Event video mistakes thumb

6 Reasons Why People Stop Watching Your Event Video

Office worker bored by video contentAn event video is the perfect way to generate excitement about your business and your next event. If your video isn’t doing this it’s time to ask ‘why not?’

Below we look at six of the most common reasons why the people you want to talk to are failing to engage with your event video and what you can do to rectify this.

1. It’s Too Long!

No matter how interested they are, most people won’t even begin watching a video if it’s more than a few minutes long. Your event video should aim to capture a flavour of the day, nothing more. If you had a fantastic keynote speaker – great! But don’t be tempted to include the whole of their speech in your video. Link to it elsewhere for those who are interested by all means, but try and keep your main video short and to the point.

2. You tried to cram too much in

It’s important not to overwhelm your audience with too many facts, figures and thank you’s. An events video should be about showing the highlights of the last event to create enthusiasm for the next one. Cherry pick only the best moments and leave your audience hungry for more!

3. You haven’t captured the excitement and energy of the event

You’ve gone to a lot of trouble to make sure all those who attended your event had a fantastic day, so make sure this is conveyed in your video! Include shots that demonstrate how busy the day was and how engaged your delegates were. Vox pops are another useful way to capture the enthusiasm of those who attended and generate it in those watching.

4. Unprofessional audio and sound

Today’s media-savvy audience expect professional broadcast quality video. If your video looks amateur so will the event so don’t be tempted to cut corners. Use a video production agency with a proven track record in creating high-quality, engaging video content.

5. It looks like every other event video

If someone’s watching your event video there’s a good chance they’ve already watched several of your competitors so make sure yours stands out. Have a look at what the competition are doing and let your agency know what you like and dislike about their approach. Ensure you convey to them what is unique about your event and discuss how that can best be captured on the day. If you’re using a spectacular venue or have booked a star speaker show them off!

6. Your video has no structure

There’s nothing more tedious than a series of random shots of people standing around sipping champagne and chatting to the person next to them. Establish a narrative. Where and when did the event take place? Who was there? What did your attendees like about the day and what did they find useful?

If you let your audience see what attendees got out of your last event you’ll go a long way to showing them what they can expect to gain from the next one.

Get in touch with marliese@impactvideoproduction.co.uk to discuss how Impact Video can help ensuring your event videos will be effective or call 0207 729 5978.

Crowd at music event

How To Pick The Right Event Video Agency

crowd2In event video production, long-term relationships will yield countless benefits, not least savings on cost and time. But know that once you begin working with a video producer you commit your brand to their unique interpretation, so it’s incredibly important to pick the right event video agency from the off. Below are some key factors that will help you pick the agency to ride off into the sunset with. Broadly we can separate these factors into pre-meeting and meeting.

PRE-MEETING

Study their previous work and get an idea of their visual style and approach. Even if there is no close equivalent to you in terms of event, if you like their style it’s worth going further.

Practically its important to establish how they work in terms of timelines; how quickly can the video be turned around from shoot to delivery? It’s important to be wary of timelines that sound too good to be true because either they’ll miss them or they’ll deliver a sub par service. At the same time, if your priority is very regular content, there are certain agencies that will go the extra mile to meet that demand.

A good agency will always be thinking long term straightaway, and will bring you opinions about a sustainable video strategy.

Will you have a dedicated point of contact in the agency? Is that the person you are talking to, or are you going to be passed off to someone else and have to re tell the whole story? At Impact we make sure that the first person you deal with will be with you throughout.

This is about as far as you can go without meeting the agency, but it’s certainly not far enough to decide if it can work long term.

 

MEETING

Set up a meeting and be prepared to ask a lot of questions. You need to establish a number of qualitative and quantitative points about how this relationship can work. If the agency is worth their salt, they will answer most of your questions without you having to ask them.

Try to see if they understand your business and your needs, both long and short term. Of course it’s your job to communicate what’s most important to you, but are they really listening, do they care? Following on from this, a good agency should be knowledgeable on every stage of video strategy from concept to distribution channels.

Find out if they have ideas even at this early stage. Although a first meeting is primarily about understanding your needs and your business, any good agency will already have a ton of ideas spinning around their heads, so don’t be afraid to ask to hear them. This will help establish if you are on the same page and can work together long term.

At Impact Video we love nothing more than conversations about video, so get in touch for a no-strings chat about your event video goals and find out how we can help. Email marliese@impactvideoproduction.co.uk 

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