Posts Tagged‘Event video pitfalls’

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6 Reasons Why People Stop Watching Your Event Video

Office worker bored by video contentAn event video is the perfect way to generate excitement about your business and your next event. If your video isn’t doing this it’s time to ask ‘why not?’

Below we look at six of the most common reasons why the people you want to talk to are failing to engage with your event video and what you can do to rectify this.

1. It’s Too Long!

No matter how interested they are, most people won’t even begin watching a video if it’s more than a few minutes long. Your event video should aim to capture a flavour of the day, nothing more. If you had a fantastic keynote speaker – great! But don’t be tempted to include the whole of their speech in your video. Link to it elsewhere for those who are interested by all means, but try and keep your main video short and to the point.

2. You tried to cram too much in

It’s important not to overwhelm your audience with too many facts, figures and thank you’s. An events video should be about showing the highlights of the last event to create enthusiasm for the next one. Cherry pick only the best moments and leave your audience hungry for more!

3. You haven’t captured the excitement and energy of the event

You’ve gone to a lot of trouble to make sure all those who attended your event had a fantastic day, so make sure this is conveyed in your video! Include shots that demonstrate how busy the day was and how engaged your delegates were. Vox pops are another useful way to capture the enthusiasm of those who attended and generate it in those watching.

4. Unprofessional audio and sound

Today’s media-savvy audience expect professional broadcast quality video. If your video looks amateur so will the event so don’t be tempted to cut corners. Use a video production agency with a proven track record in creating high-quality, engaging video content.

5. It looks like every other event video

If someone’s watching your event video there’s a good chance they’ve already watched several of your competitors so make sure yours stands out. Have a look at what the competition are doing and let your agency know what you like and dislike about their approach. Ensure you convey to them what is unique about your event and discuss how that can best be captured on the day. If you’re using a spectacular venue or have booked a star speaker show them off!

6. Your video has no structure

There’s nothing more tedious than a series of random shots of people standing around sipping champagne and chatting to the person next to them. Establish a narrative. Where and when did the event take place? Who was there? What did your attendees like about the day and what did they find useful?

If you let your audience see what attendees got out of your last event you’ll go a long way to showing them what they can expect to gain from the next one.

Get in touch with marliese@impactvideoproduction.co.uk to discuss how Impact Video can help ensuring your event videos will be effective or call 0207 729 5978.

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5 Common Event Video Mistakes & How to Avoid Them

1. A Poor Briefchewing gum

Without a doubt the most frequent and harmful mistake made in producing event videos is a poor brief. Whether it’s too general or overly ambitious, almost all problems that arise with event videos can be avoided with a well thought out brief that has been discussed in depth with the video agency.

In a brief, clear content objectives are required for the crew on the day, as well as clear marketing objectives for the video itself. See our article on how to write an event video brief for detailed breakdown on what an agency needs to know pre-shoot.

2. Poor Scheduling

Scheduling the shoot relies on clear communication between agency and client, and must be developed together. The agency knows how long things will take from a technical standpoint, but only you know your event schedule, so it’s essential to be realistic.

3. Under Resourcing

Your agency will make sure they have all the necessary resources to capture your content objectives on the day. However, a very common problem is a last minute change of plan where two interviews must take place simultaneously, leaving the camera team under resourced and unable to capture key content. If you know the content objectives will be unpredictable its important to book adequate resources to cover all scenarios. Your agency can advise you on this.

4. Creating for no audience/wrong audience/yourself

It’s important to remember which target audience you are creating the video for. A common mistake is to get so excited about what you think is great about your event that you forget what appeals to your target audience. This is particularly likely if you are trying to emulate a competitor and end up going way off brand.

5. Generic Footage

This mistake is harder to avoid and as much the responsibility of the agency as the client. It’s so easy to fall into cliché shots of champagne pouring and smiling attendees, and to forget what is unique about your event. This is a trap that even experienced event video producers can fall into. Avoid it by really drilling down on what makes your event different, and choose an agency whose portfolio work shows ingenuity.

6. Over Producing

Often we are so proud of the work we’ve put into an event that we forget viewers are not as infatuated as we are. A very common mistake for event videos is that they are too long and try to pack too much in. Length should be agreed before the shoot, however we often find that the client has underestimated how much information they actually wanted to include. At this stage you have to kill your darlings, so to speak, and remember that attention spans are not what the used to be.

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