Explainer Videos

An explainer video uses animation to describe a product, process or service in a clear, accessible way. These animations have enjoyed a huge surge in popularity recently, as savvy marketers realise that professionally produced explainer videos have the power to push prospective customers into action. They can be used effectively at any stage in the sales cycle.

We don’t want to blind you with statistics, but here’s just one to convince you (and your boss): scientific studies have shown that the stimulation of auditory and visual senses increases your prospect’s understanding of your pitch by 74%

There are many advantages to choosing animation over film:

• It can be produced for a start-up, even if there’s nothing to film yet
• Complex processes can be broken down into simple steps
• Intangible products can be made real
• Visual metaphors, colours and characters, coupled with music or voice-over, convey powerful messages – the only limit is your imagination.

You may not know what types of video will by most successful in achieving your business objectives. That’s what we’re here for. A preliminary chat will give us enough insight to advise you on the most effective way forward.
 

Why choose Impact Video?

Our production team combines creativity and flair with marketing expertise. If you choose Impact Video, we’ll start by deepening our understanding of your business – your goals, your customers. We’ll work closely with you to develop a creative concept and then use all of our experience to bring that concept to life on screen.