Tips on video production and working with video production agencies and freelancers

Finger tapping on live stream sign

Live Stream Video – Making it work for you

live-video-stream-make-it-workAs we’ve been discussing in our recent blogs, live stream video offers unrivalled possibilities to connect and interact with your audience, making them feel more invested and involved in your brand than ever before.

This week we’re going to get a little more specific and take a look at some practical ways in which you can integrate live stream video into your marketing strategy to create real excitement and anticipation around your next announcement or event, be it the news of a merger, the appointment of a new CEO or just simply some good news in the end of year figures.

Breaking News

Live stream video’s accessibility makes it a great way to break exciting news to your audience. If you have a following on Facebook or Twitter you can alert them ahead of time that you’re going to be making an announcement later that day or week, to generate a real sense of expectation and interest around your story.

When the time comes to make the announcement platforms such as Facebook Live or Periscope (which we discussed in more detail here) will allow you to present a very human and accessible face to your organisation as you make the announcement, whilst the interactive nature of the broadcast allows you to gauge very quickly how your audience feel about the news you’re breaking, and flag up any concerns they may have.

Big Events

Whilst it’s worth bringing in the professionals in to ensure the live broadcast of any major event or project launch is suitably high spec and well… professional looking that doesn’t mean you can’t continue to use the more lo-fi live stream platforms to generate further excitement and interest around what you’re doing.

Send out your staff to show us around a big event, maybe providing some backstage access. Ask your audience to let you know who and what they want to see so you can really keep them involved.

Once the main event is over you want to keep people talking about it for as long as you can and live stream video is perfect for this.

Host a Q&A immediately afterwards where you can answer questions that are bound to have arisen.

Get feedback from other senior figures present, and ask the viewers to let you know what they think as well. Not only will this help to cement the idea of the event being a big deal, it’s a great way to assess immediately how successful it has been with the people who matter to you most.

Maintaining Interest

If you’re launching a new product live stream video is a fantastic tool for maintaining consumer interest in between the announcement and its physical launch.

Hold a live demonstration where you can really showcase what your new product can do. As always encourage your viewers to ask questions and get involved, their insights will allow you to make any final fine tunings before they get their hands on it.

Once they do, they will undoubtedly have even more questions so hold a Q&A to address these. These sort of events are a great way of showing your followers that you care about them getting the best out of something you’ve spent the last few years sweating over.

You can read more about Live Stream Video platforms here

Facebook Live and periscope the basics

Periscope & Facebook Live – The Basics

live-video-stream-fb-and-periIn our last blog we looked at just why your audience is so excited by the possibilities of live stream video. One of the key factors we touched on was the format’s accessibility.

Simply put, anyone can now log on and start broadcasting live via their mobile devices in a matter of minutes. But whilst it really can be that easy, as you may already have discovered, the aspiring live broadcaster has a huge range of options to choose from.

The Marketplace

It’s worth bearing in mind that the easily accessible live stream video market is still in its infancy, evolving and changing with remarkable rapidity as are the major players within it.

Meerkat for example, was launched to great fanfare in February 2015, and was for a time, one of the main go to’s if you wanted to start broadcasting live video on your phone, however, here we are less than two years later, and as of the 4th October the app no longer even exists.

With this in mind we’re going to use this week’s blog to look at two of the current big guns in live stream video, Periscope and Facebook Live. Not only are these two of the best established and most accessible platforms available, they’re also both perfect for the novice live streamer.


The Periscope App which works on iOS and Android was purchased by Twitter before its launch in 2015. As you’d expect, there is therefore a high interconnectivity between the two, which makes Periscope a great option if you have a large following on Twitter.

For example, by hitting the twitter icon before starting your broadcast a tweet will go out to all your followers to let them know it’s happening. It can also give you suggestions of other users to follow based on your Twitter network, so there are also strong networking opportunities for those who want to use them. (It’s worth pointing out that it is also possible to share details of a Periscope broadcast with your Facebook friends as well.)

One of the reasons Periscope has thrived is its interactivity.

Users can ‘heart’ a broadcast they’re responding to, which is a good, if rather undetailed, way of judging whether the content you’re creating is connecting with your intended audience, and they can also add comments to a broadcast for a slightly more meaningful interaction.

You can also choose to broadcast to all your followers or use the privacy settings to release it to a more select audience, making it easy to tailor who you’re targeting with any given stream.

One of the main drawbacks with Periscope until recently was that videos were deleted after twenty-four hours.

However, if you now add #save to the title it will remain available indefinitely or until you choose to remove it.

Facebook Live

As Periscope is to Twitter so Facebook Live is to well… Facebook. And therein lies its big appeal, with 1.65 billion users worldwide you have the potential to reach a huge relevant audience with your live stream.

Facebook Live allows you to easily integrate live video into your Facebook presence without the need to download a separate app.

As well as showing in your newsfeed you can choose for your video to go live more privately by broadcasting it in any groups or events you might be part of, making it easy to reach your existing audience on the platform, and because users enjoying a video can also invite others to view it you also have the potential to expand your Facebook audience.

Again, it’s very easy for other users to interact with the video once you’re live. As well as commenting in real time they can use the Facebook Reactions mood emoji’s to let you know what they’re thinking about your content.

Facebook Live also lets you keep the videos available for replay after broadcast so again you have the opportunity to build a large library of easily accessible content for your audience to come and explore.


The best way to decide which of these options is best for you is obviously to try them both out, which, due to their intuitive layouts and dashboards is incredibly simple to do. They both have their advantages and disadvantages as you’ll discover and a lot will depend on whether you primarily use Facebook or Twitter to connect with your audience.

However the real beauty here is that with tools this easy to use you can quite easily integrate both options into your video strategy, and in our next blog we’ll look at the most effective ways for doing exactly that.

recruitment-video tips

How to recruit top talent with video

recruitment-video tipsOne of the biggest challenges any organisation faces is finding the right person for the job. That special someone who will be able to hit the ground running and fit into the existing company culture whilst also bringing their own ideas and personality to the table so you can continue to develop and evolve. Recruitment videos are a great way to promote your organisation and let your ideal employee know exactly why they should be working for you and not the opposition.

A useful first step when planning your video is to put yourself in your potential new colleagues shoes and ask, ‘what do I want from my ideal employer?’ Whether you’re a small creative start-up or a large financial institution there are several things all prospective employees will be looking to discover about you through your video. Let’s take a look at what these are…


Talking. And not just senior management either! Whilst it’s great to have a CEO discussing the company and its goals and achievements it’s also important to show people at all levels of the organisation discussing why they love working there.

You can brief them beforehand on the sorts of answers you’re looking for but don’t worry if they say something unexpected or seemingly trivial, (eg. the canteen do a mean fry-up on a Monday morning), there’s nothing wrong with letting a bit of humour sneak in. You’re recruiting people after all, not robots, so anything that helps put a human face on your organisation is a good thing.


Be specific! Show some of the well-known projects you’ve been working on and explain how these have made a difference in the wider world. Everyone wants to feel like they’re working on something important and potentially game-changing. Your video is a great opportunity to generate real excitement and enthusiasm for what you do.

Again it’s important to hear from people at all levels of your organisation. If your graduates get a chance to immediately get involved in interesting assignments that’s a big plus, and suggests a company that really values what its staff can contribute, so let’s hear what they have to say about the challenges and opportunities they’ve been presented with.


The best candidates are going to be highly ambitious and will want to know that if they come to work for you they’ll get a chance to develop and progress in their careers. That’s why it’s vital you highlight any opportunities you can provide in terms of training and progression. Has someone in senior management worked their way up through the organisation? If so, let’s hear from them. Particularly if you’re a large organisation it’s important to make it clear that if someone excels they will be recognised and given the chance to rise up the ranks.


It’s not “just” about the exciting projects your new recruits be working on during the day however. We’ve never been more aware of the importance of striking a good work/life balance so it’s essential that your video sells the wider experience of working for your organisation.

For example, do you have a workplace gym or creche? If so make sure to include these in your video as they’re the sort of perk that can be a major deciding factor between you and a rival. They also suggest you’re an organisation that cares about its employees and their needs.

If you’re a smaller organisation the chances are you won’t be able to offer these sort of benefits, but there are still plenty of other ways of positively promoting your company’s culture. Do you have company days/ nights out, a fruitbowl to share or do you take part in the Cycle To Work scheme? These are great ways to humanise your organisation and suggest a warm, welcoming working environment communicating a happy, motivated and friendly workforce.

Ready to start planning your next recruitment video? Contact us today at

Top video marketing blogs

The top video marketing blogs you should follow

Whether you’re considering using video for the first time or a seasoned veteran looking to ensure your video content is maximising its potential there’s a vast array of accessible and informative blogs out there offering all the advice and insight you need to develop a highly effective video marketing strategy. Below we run through some of our current favourites…



When it comes to inbound marketing Hubspot are streets ahead of the pack. Whilst they blog on all aspects of content marketing they’ve produced a wealth of insightful and thought provoking video-specific content, and excel at giving practical advice on using video and measuring its effectiveness in a business context.

hubspotHubspot’s blogs are easily digestible and free of jargon, so this is a great place for the beginner to start, but their insight and experience ensure that the professional will also find much here to interest them.

Recommended recent post – Pushing Boundaries with Video: 6 Steps to Make a Video That Works


The Canadian video production and digital strategy agency One Market Media’s blog is another jargon-free, no-nonsense guide to all the key aspects of video marketing and is jam packed with helpful tips, tricks and insights that the novice will find invaluable. Always highly readable, this is a great place to learn about the fundamentals of using video for business and understanding its role in a wider marketing strategy.

Recommended recent post – Does great marketing create great companies?

Beginner to intermediate


vidyardEstablished in 2011 Vidyard is probably the world’s leading video marketing platform and specialises in providing highly detailed engagement analytics. Their blog posts often strike a pleasingly informal, conversational tone, but don’t be fooled; these guys are seriously smart cookies, unafraid to think outside the box, resulting in a blog that is as thought provoking as it is entertaining, and one that will make you look anew at the possibilities of business video.

Recommended recent post – 17 Reasons Why Small Businesses Need (More) Video

Intermediate to professional


The experienced video professional looking for serious, high-quality content will find much to sink their teeth into at Tubular Insights (formerly known as ReelSEO they rebranded after being purchased by Tubular Labs). Always well informed and insightful they offer expert coverage and analysis on video marketing, production and platforms in the kind of detail that will be appreciated by anyone looking to keep abreast of the latest developments in the sector.

Recommended recent post – How Turkish Airlines Is Winning Big At Video Marketing

Also be sure to check out the ReelSEO’s Youtube channel. Packed with invaluable advice, tips and tricks there’s a very good reason why they’ve amassed over 50k subscribers since their humble beginnings.



unrulyAll hail the kings of social content distribution. Unruly Media is an essential stop for the established pro looking to keep their finger on the pulse. A great place to discover what’s hot right now and what’s going to be in the future.

Recommended recent post – What Brands Can Learn From The Success of Pokemon Go


Whether you love it or hate it, any serious video marketer will appreciate the need to fully understand exactly why YouTube is the preeminent video sharing site in the world today and more importantly why it is such an important tool to consider when formulating your video strategy. Google’s site is packed with the in-depth analysis, insight and commentary you need to get the most out of the platform. If you haven’t signed up for their newsletter already make it a top priority.

Recommended recent post – Why YouTube Stars Are More Influential Than Traditional Celebrities

Ready to talk video strategy? Get in touch with to see how we can help you exceed with video.

Event Video Tips: Present Like A Pro

Event video interview screenshot

Speaking on camera can be a nerve-wracking experience for anyone, but you don’t need hours of expensive media training to make a strong impression when the director shouts ‘action!’

Below we look at some simple, practical steps you can take to ensure that when the cameras start rolling you can be confident of giving a good account of yourself and your organisation.

Keep it short. Keep it simple.

Event videos are short, as are people’s attention spans, so don’t try to cram too much in. Most video’s will only run to a couple of minutes in length and may contain several other interviews so you’ll need to deliver all you have to say in around thirty seconds. How many words is that you ask? Not many. Around seventy. The same number as are in this paragraph in fact!

Think about who you’re talking to and what’s in it for them.

If you were a delegate or exhibitor what would be the three things you’d want to know? These are the only things you need to mention. Nothing more. This isn’t a wedding, there’s no need for endless speeches and thank you’s!

Try and relax.

Easier said than done we know, but it is possible to manage those jitters. Ask the crew to stage your piece as an interview. Having someone else to respond to and focus on whilst talking should help make you feel less self-conscious and the conversational tone will also help to give you more authority on camera. Brief your interviewer beforehand on the key messages you want to convey so they can provide suitable prompts and keep you on track once the interview is underway.

It’s also good to remember that this isn’t going out live. You can do multiple takes if necessary so don’t worry about making mistakes!


It may sound obvious but it’s an incredibly effective way of engaging an audience and will immediately make the viewer warm to you. It also sends out a message that you’re confident and in control, exactly the qualities your future attendees want to see. If you’re looking pensive or worried the viewer will start wondering why and very quickly disengage with what you’re saying no matter how fascinating it may be!

Stop slouching!

Open and inviting body language is another very simple way of creating a positive impression in the minds of the viewer, so take a deep breath, relax your shoulders and uncross those arms. Keeping your focus on the interviewer should help loosen you up and will also stop nervous fidgeting and other bad habits from creeping into your performance!

Show some enthusiasm!

There’s nothing wrong with conveying your excitement about the event so don’t worry if you find yourself gesticulating a little as you talk. After all, enthusiasm is contagious!

Still feeling nervous about talking on camera? Let us help put your mind at rest. Contact

Event exhibitor with wearable technology

Delegates vs Exhibitors: the right video messages

Event exhibitor with wearable technologyWhen creating event videos it’s worth remembering that potential delegates and exhibitors will have very different expectations. So it’s important to think about who your video is for and how it can best address their specific requirements. Whilst it’s possible to produce one video that will appeal to both groups you might also consider whether creating two videos, one for each market, would be more effective.

The following guide should help you decide which approach will work best for you and ensure that whoever you’re speaking to, your event video will tell them exactly what they need to know.

Video messaging for delegates

Inspire Me!

Potential delegates are looking to be inspired.

They want to come away from your event feeling re-energised and excited about the future of their industry so it’s vital that you highlight all the opportunities your event presents to learn about new techniques, technologies and working practises.

They’re also going to want to network with the brightest and best in their field so don’t be shy about name-dropping the big key-note speakers, organisations and individuals who will be in attendance.

Location, Location, Location London-Somerset-House

Your location can also be a real draw so don’t overlook this aspect of the decision making process. If you’re London based it’s easy to forget the appeal that a day in the capital can hold for delegates visiting from other parts of the world, particularly if your venue is culturally or historically significant.

A few spectacular shots of the host site in your video can provide the much coveted ‘wow factor’ that your rivals may be lacking.

What’s for lunch?

Finally don’t forget that potential delegates will be looking to enjoy themselves in-between all the learning and networking. Don’t shy away from including some footage of the entertainment and perhaps more importantly the cuisine. It may seem like a minor issue, but no-one is going to turn up their nose at a good lunch (particularly if their organisation will be picking up the bill!).

Video messaging for Exhibitors

Will it pay off?

That’s the first thing potential exhibitors will be asking themselves. Above all they’ll want to speak to the big decision makers in their industry so it’s vital that you establish quite promptly that your event will present them with this opportunity. An organiser statement is a great way of conveying this information.

Keep it short and to the point, hard facts are what is required here, so focus on the numbers and calibre of those attending and avoid the platitudes about ‘exciting times for the industry’!

Anything for an easy life.

Exhibiting can provide no end of logistical headaches for an exhibitor so it’s worth establishing in your video that you’ll do everything in your power to make the process as painless for them as possible. This is one of those cases when you don’t want to just give them your word for it either.

A quick vox-pop with a current exhibitor who can vouch from personal experience that you are a joy to work with will have far more impact.

Haven’t I seen you here before?

One of the most effective ways of proving the value of your events is being able to point to other exhibitors who time after time, year after year, keep coming back for more. Try and identify some ahead of time who would be happy to speak on camera about why they keep attending. Their answers will go a long way to addressing the concerns and queries of those watching and can go a long way towards convincing them to take the plunge and make a booking.

Get in touch with to discuss how Impact Video wil make sure your next event video is effective!


Event video mistakes thumb

6 Reasons Why People Stop Watching Your Event Video

Office worker bored by video contentAn event video is the perfect way to generate excitement about your business and your next event. If your video isn’t doing this it’s time to ask ‘why not?’

Below we look at six of the most common reasons why the people you want to talk to are failing to engage with your event video and what you can do to rectify this.

1. It’s Too Long!

No matter how interested they are, most people won’t even begin watching a video if it’s more than a few minutes long. Your event video should aim to capture a flavour of the day, nothing more. If you had a fantastic keynote speaker – great! But don’t be tempted to include the whole of their speech in your video. Link to it elsewhere for those who are interested by all means, but try and keep your main video short and to the point.

2. You tried to cram too much in

It’s important not to overwhelm your audience with too many facts, figures and thank you’s. An events video should be about showing the highlights of the last event to create enthusiasm for the next one. Cherry pick only the best moments and leave your audience hungry for more!

3. You haven’t captured the excitement and energy of the event

You’ve gone to a lot of trouble to make sure all those who attended your event had a fantastic day, so make sure this is conveyed in your video! Include shots that demonstrate how busy the day was and how engaged your delegates were. Vox pops are another useful way to capture the enthusiasm of those who attended and generate it in those watching.

4. Unprofessional audio and sound

Today’s media-savvy audience expect professional broadcast quality video. If your video looks amateur so will the event so don’t be tempted to cut corners. Use a video production agency with a proven track record in creating high-quality, engaging video content.

5. It looks like every other event video

If someone’s watching your event video there’s a good chance they’ve already watched several of your competitors so make sure yours stands out. Have a look at what the competition are doing and let your agency know what you like and dislike about their approach. Ensure you convey to them what is unique about your event and discuss how that can best be captured on the day. If you’re using a spectacular venue or have booked a star speaker show them off!

6. Your video has no structure

There’s nothing more tedious than a series of random shots of people standing around sipping champagne and chatting to the person next to them. Establish a narrative. Where and when did the event take place? Who was there? What did your attendees like about the day and what did they find useful?

If you let your audience see what attendees got out of your last event you’ll go a long way to showing them what they can expect to gain from the next one.

Get in touch with to discuss how Impact Video can help ensuring your event videos will be effective or call 0207 729 5978.

man stepping on chewing gum

5 Common Event Video Mistakes & How to Avoid Them

1. A Poor Briefchewing gum

Without a doubt the most frequent and harmful mistake made in producing event videos is a poor brief. Whether it’s too general or overly ambitious, almost all problems that arise with event videos can be avoided with a well thought out brief that has been discussed in depth with the video agency.

In a brief, clear content objectives are required for the crew on the day, as well as clear marketing objectives for the video itself. See our article on how to write an event video brief for detailed breakdown on what an agency needs to know pre-shoot.

2. Poor Scheduling

Scheduling the shoot relies on clear communication between agency and client, and must be developed together. The agency knows how long things will take from a technical standpoint, but only you know your event schedule, so it’s essential to be realistic.

3. Under Resourcing

Your agency will make sure they have all the necessary resources to capture your content objectives on the day. However, a very common problem is a last minute change of plan where two interviews must take place simultaneously, leaving the camera team under resourced and unable to capture key content. If you know the content objectives will be unpredictable its important to book adequate resources to cover all scenarios. Your agency can advise you on this.

4. Creating for no audience/wrong audience/yourself

It’s important to remember which target audience you are creating the video for. A common mistake is to get so excited about what you think is great about your event that you forget what appeals to your target audience. This is particularly likely if you are trying to emulate a competitor and end up going way off brand.

5. Generic Footage

This mistake is harder to avoid and as much the responsibility of the agency as the client. It’s so easy to fall into cliché shots of champagne pouring and smiling attendees, and to forget what is unique about your event. This is a trap that even experienced event video producers can fall into. Avoid it by really drilling down on what makes your event different, and choose an agency whose portfolio work shows ingenuity.

6. Over Producing

Often we are so proud of the work we’ve put into an event that we forget viewers are not as infatuated as we are. A very common mistake for event videos is that they are too long and try to pack too much in. Length should be agreed before the shoot, however we often find that the client has underestimated how much information they actually wanted to include. At this stage you have to kill your darlings, so to speak, and remember that attention spans are not what the used to be.

Crowd at music event

How To Pick The Right Event Video Agency

crowd2In event video production, long-term relationships will yield countless benefits, not least savings on cost and time. But know that once you begin working with a video producer you commit your brand to their unique interpretation, so it’s incredibly important to pick the right event video agency from the off. Below are some key factors that will help you pick the agency to ride off into the sunset with. Broadly we can separate these factors into pre-meeting and meeting.


Study their previous work and get an idea of their visual style and approach. Even if there is no close equivalent to you in terms of event, if you like their style it’s worth going further.

Practically its important to establish how they work in terms of timelines; how quickly can the video be turned around from shoot to delivery? It’s important to be wary of timelines that sound too good to be true because either they’ll miss them or they’ll deliver a sub par service. At the same time, if your priority is very regular content, there are certain agencies that will go the extra mile to meet that demand.

A good agency will always be thinking long term straightaway, and will bring you opinions about a sustainable video strategy.

Will you have a dedicated point of contact in the agency? Is that the person you are talking to, or are you going to be passed off to someone else and have to re tell the whole story? At Impact we make sure that the first person you deal with will be with you throughout.

This is about as far as you can go without meeting the agency, but it’s certainly not far enough to decide if it can work long term.



Set up a meeting and be prepared to ask a lot of questions. You need to establish a number of qualitative and quantitative points about how this relationship can work. If the agency is worth their salt, they will answer most of your questions without you having to ask them.

Try to see if they understand your business and your needs, both long and short term. Of course it’s your job to communicate what’s most important to you, but are they really listening, do they care? Following on from this, a good agency should be knowledgeable on every stage of video strategy from concept to distribution channels.

Find out if they have ideas even at this early stage. Although a first meeting is primarily about understanding your needs and your business, any good agency will already have a ton of ideas spinning around their heads, so don’t be afraid to ask to hear them. This will help establish if you are on the same page and can work together long term.

At Impact Video we love nothing more than conversations about video, so get in touch for a no-strings chat about your event video goals and find out how we can help. Email 

Notepad, camera, lens, photos, pencil

How To Write An Event Video Brief

planWriting an event video brief is about looking beyond your event. As all efforts in the run up to your event focus on its smooth execution, the planning of an event video is about the story you will be telling after everyone has gone home. When your video production company knows this story in advance, it means a smoother shoot, faster delivery, and more effective video.

Developing this story is easy; you just need to ask yourself a few simple questions that you probably already know the answers to.

(And if you don’t we’ll help you find them)

What’s the Output?

Are we looking at a two-minute video that shows event highlights, or a comprehensive record of everything that happened? This of course means working out who you want to see your video and how you’ll get it on their screens. Identifying and analysing your target audience in detail will help you to define almost everything about the video from this point onwards.

Investors and press may just want to see the highlights of the event, whereas future attendees may want to experience the full event through the video. Both scenarios are creating value, but for different target audiences. Defining the parameters of the video also helps a video production company work out things like what equipment we’ll need, the size of the team and how quickly we can get the video to you after the event. If you want to produce multiple videos that’s great to know at this stage too as we can save you time and money further down the line.

What are the objectives of the video/s?

We simply can’t ask this question enough because every time we do, we discover something new and useful about how the video will take shape. Starting with clear, top level marketing objectives like ‘increase future attendance’ we can drill right down to the raw emotional impact we want to induce in a viewer, like ‘a sudden surge of inspiration’.

By intimately knowing your objectives we learn exactly what we need to capture to satisfy them.

Key Content/Storyline

It might sound obvious but what is the story of the video, and does it differ from the broader story of the live event itself? For example, an event video for a music festival might tell the story of the fans, or the story of the musicians. Depending which, we would set an entirely different set of content objectives for the shoot. Once we know your story we can set out content objectives clearly.

Always list these in order of priority; e.g. keynote speech, audience reactions, sponsor branding. Not only does this help to schedule the shoot, it means the video team can make creative, autonomous decisions on the day while sticking to brief.


Previous Work

If you have produced video work before, yourself or with another company, always include links to this work with explanations of what you liked and didn’t like. This is one of the best ways to illustrate what you are looking for, especially when time is tight. Even sending examples of other people’s work can be incredibly useful.


Why Impact Video?

We have experience producing event videos all across the creative industries, including fashion, theatre, festivals, and not for profits. Our unique sense of style and verve, on top of our ability to communicate brand and tell stories, means our event videos stand out from the crowd.

Get in touch with to discuss your next event’s video production.




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