So why do I need live video?
There’s a good chance you’ve already heard your colleagues talking about the benefits of integrating live video into your organisation’s video strategy, but even still, if you’ve not used it before you could be forgiven for being a little sceptical about its use in a commercial context.
After all, until comparatively recently, corporate video has almost exclusively meant a highly polished and slick looking piece of work that will have gone through many, many stages of careful planning, production and editing to ensure that the finished film is both on-message and reflective of your company’s key values and beliefs.
Obviously with live video you lose some of that control over the final product, but as we’ll discuss in this blog, with careful preparation, live video can be an amazingly powerful and effective weapon in the video marketer’s arsenal, allowing you to interact and engage with your audience in real time, in a way that would otherwise be nigh on impossible.
What are my options?
In a commercial context you have two basic avenues open to you and it’s worth spending some time thinking about which will be most effective for your organisation.
At one end of the scale you have the more ‘lo-fi’ option. This would involve using one of the many popular live video hosting platforms such as periscope or facebook live (there’ll be more on deciding which one will suit you best in a future blog) to live-stream the video yourself from your mobile or tablet device.
This is an incredibly easy and accessible option and you can be up and running in a matter of minutes.
Whilst the finished product may be rather rough and ready compared with what you’re used to, these platforms all encourage heavy user interaction, so it can be a highly effective way to communicate directly with your audience if used correctly, and can create that vital ‘feel-good factor’ around your brand.
This is a great option if you want to stream something where your primary focus is the video’s content rather than its presentation, for example, broadcasting a live q&a with your Head of Design, or taking your viewer for a candid ‘behind the scenes’ look around your office.
Its low-key feel can actually be a great way at making your organisation feel more human and down to earth, so don’t worry if there’s a bit of camera wobble or your Head of Design’s wearing a scruffy old hoodie for dress-down Friday!
Your audience will love feeling like they’re being given access to something they wouldn’t otherwise get to see.
A Job for the Professionals
At the other end of the scale we have the more high-spec and dare we say ‘professional’ option. Going down this route will require bringing in a specialist video agency, and whilst this will involve a greater initial outlay, it’s worth going to the expense if you want your live stream broadcast to have the ‘wow factor’ that will leave your audience speechless.
This is definitely your best option if you’re looking to live stream something like a keynote speech from a conference or a new product launch, anything in fact, where you’ll appreciate the benefit of multiple camera angles, higher quality sound and visuals and a generally far more polished level of presentation.
You’ll also have the peace of mind of knowing you have professionals on hand who have the knowledge and experience to deal with the logistics of broadcasting such an important event without any technical hitches.
Trust us, you really don’t want to be fretting about whether the wi-fi signal’s going to go down thirty seconds before your CEO takes to the stage!
Hopefully we’ve gone some way to convincing you just how potent a tool live video can be. In the next blog we’ll take a more detailed look at how your organisation can optimise its effectiveness to make your audience engage like never before.
Ready to start talking live video? Contact us today at firstname.lastname@example.org