Delegates vs Exhibitors: the right video messages

INFO: 04 Aug 2016 Tips

Event exhibitor with wearable technologyWhen creating event videos it’s worth remembering that potential delegates and exhibitors will have very different expectations. So it’s important to think about who your video is for and how it can best address their specific requirements. Whilst it’s possible to produce one video that will appeal to both groups you might also consider whether creating two videos, one for each market, would be more effective.

The following guide should help you decide which approach will work best for you and ensure that whoever you’re speaking to, your event video will tell them exactly what they need to know.

Video messaging for delegates

Inspire Me!

Potential delegates are looking to be inspired.

They want to come away from your event feeling re-energised and excited about the future of their industry so it’s vital that you highlight all the opportunities your event presents to learn about new techniques, technologies and working practises.

They’re also going to want to network with the brightest and best in their field so don’t be shy about name-dropping the big key-note speakers, organisations and individuals who will be in attendance.

Location, Location, Location London-Somerset-House

Your location can also be a real draw so don’t overlook this aspect of the decision making process. If you’re London based it’s easy to forget the appeal that a day in the capital can hold for delegates visiting from other parts of the world, particularly if your venue is culturally or historically significant.

A few spectacular shots of the host site in your video can provide the much coveted ‘wow factor’ that your rivals may be lacking.

What’s for lunch?

Finally don’t forget that potential delegates will be looking to enjoy themselves in-between all the learning and networking. Don’t shy away from including some footage of the entertainment and perhaps more importantly the cuisine. It may seem like a minor issue, but no-one is going to turn up their nose at a good lunch (particularly if their organisation will be picking up the bill!).

Video messaging for Exhibitors

Will it pay off?

That’s the first thing potential exhibitors will be asking themselves. Above all they’ll want to speak to the big decision makers in their industry so it’s vital that you establish quite promptly that your event will present them with this opportunity. An organiser statement is a great way of conveying this information.

Keep it short and to the point, hard facts are what is required here, so focus on the numbers and calibre of those attending and avoid the platitudes about ‘exciting times for the industry’!

Anything for an easy life.

Exhibiting can provide no end of logistical headaches for an exhibitor so it’s worth establishing in your video that you’ll do everything in your power to make the process as painless for them as possible. This is one of those cases when you don’t want to just give them your word for it either.

A quick vox-pop with a current exhibitor who can vouch from personal experience that you are a joy to work with will have far more impact.

Haven’t I seen you here before?

One of the most effective ways of proving the value of your events is being able to point to other exhibitors who time after time, year after year, keep coming back for more. Try and identify some ahead of time who would be happy to speak on camera about why they keep attending. Their answers will go a long way to addressing the concerns and queries of those watching and can go a long way towards convincing them to take the plunge and make a booking.

Get in touch with marliese@impactvideoproduction.co.uk to discuss how Impact Video wil make sure your next event video is effective!

 

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